In Conceptual Art The Idea Or Concept

Most Ideas That Are Successful Are Ludicrously Simple. Successful Ideas Generally Have The Appearance Of Simplicity Because They Seem Inevitable. In Terms Of Idea The Artist Is Free To Even Surprise Himself. Ideas Are Discovered By Intuition.

Once It Is Out Of His Hand The Artist Has No Control Over The Way A Viewer Will Perceive The Work. Different People Will Understand The Same Thing In A Different Way.

The Artist Is Seen Like A Producer Of Commodities, Like A Factory That Turns Out Refrigerators.

The Artist’s Aim Is Not To Instruct The Viewer, But To Give Information, Whether The Viewer Understands The Information Is Incidental To The Artist.

All Intervening Steps, Scribbles, Sketches, Drawings, Failed Work Models, Studies Thoughts, Conversations, Are Of Interest. Those That Show The Thought Process Of The Artist Are Sometimes More Interesting Than The Final Product