I'll Always Stay Connected With Apple. I

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products... We Trust As A Consequence Of That, People Will Like Them, And As Another Consequence, We'll Make Some Money. But We're Really Clear About What Our Goals Are.

My Opinion Is That The Only Two Computer Companies That Are Software-driven Are Apple And Next, And I Wonder About Apple.

We Don't Settle For Anything Less Than Excellence.

People Say Sometimes, "you Work In The Fastest-moving Industry In The World." I Don't Feel That Way. I Think I Work In One Of The Slowest. It Seems To Take Forever To Get Anything Done.

When I Hire Somebody Really Senior, Competence Is The Ante. They Have To Be Really Smart. But The Real Issue For Me Is, Are They Going To Fall In Love With Apple? Because If They Fall In Love With Apple, Everything Else Will Take Care Of Itself. They'll Want To Do What's Best For Apple, Not What's Best For Them, What's Best For Steve, Or Anybody Else.