That's What Makes Great Products. It's Not

There's An Old Wayne Gretzky Quote That I Love. 'i Skate To Where The Puck Is Going To Be, Not Where It Has Been.' And We've Always Tried To Do That At Apple. Since The Very, Very Beginning. And We Always Will.

The Difference Between The Best Worker On Computer Hardware And The Average May Be 2 To 1, If You're Lucky. With Automobiles, Maybe 2 To 1. But In Software, It's At Least 25 To 1. The Difference Between The Average Programmer And A Great One Is At Least That. The Secret Of My Success Is That We Have Gone To Exceptional Lengths To Hire The Best People In The World. And When You're In A Field Where The Dynamic Range Is 25 To 1, Boy, Does It Pay Off.

Details Matter, It's Worth Waiting To Get It Right.

If You Want To Live Your Life In A Creative Way, As An Artist, You Have To Not Look Back Too Much. You Have To Be Willing To Take Whatever You've Done And Whoever You Were And Throw Them Away.

It's Not About Charisma And Personality, It's About Results And Products And Those Very Bedrock Things That Are Why People At Apple And Outside Of Apple Are Getting More Excited About The Company And What Apple Stands For And What Its Potential Is To Contribute To The Industry.