Fear Of Failure Falls Away In The

You Can Tell A Lot About A Person By Who His Or Her Heroes Are.

Apple's Goal Isn't To Make Money. Our Goal Is To Design And Develop And Bring To Market Good Products... We Trust As A Consequence Of That, People Will Like Them, And As Another Consequence, We'll Make Some Money. But We're Really Clear About What Our Goals Are.

Every Good Product I've Ever Seen Is Because A Group Of People Cared Deeply About Making Something Wonderful That They And Their Friends Wanted. They Wanted To Use It Themselves.

Guess Who Surprised Themselves And Changed Their Minds.

People Don't Know What They Want Until You Show It To Them. That's Why I Never Rely On Marketing Research. Our Task Is To Read Things That Are Not Yet On The Page.