If You Want To Be Interesting, Be

Every Advertisement Is Part Of The Long Term Investment In The Personality Of The Brand.

Creativity Is A Fancy Word For The Work We Have To Do By Friday.

The Only Marketers Who Know What The Hell They're Doing Are Those Who Have Worked In Sales

The Business Community Wants Remarkable Advertising, But Turns A Cold Shoulder To The Kind Of People Who Can Produce It. That Is Why Most Advertisements Are So Infernally Dull.... Our Business Needs Massive Transfusions Of Talent. And Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.

If You Have All The Research, All The Ground Rules, All The Directives, All The Data - It Doesn't Mean The Ad Is Written. Then You've Got To Close The Door And Write Something - That Is The Moment Of Truth Which We All Try To Postpone As Long As Possible.