If You Can't Solve A Problem, It's

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

If You Can't Solve A Problem, It's Because You're Playing By The Rules

Be Unfashionable. Take Risks.

Even When We Want To Be Timid And Play It Safe, We Should Pause For A Moment To Imagine What We Might Be Missing.

Don't Look For The Next Opportunity, The One You Have In Hand Is The Opportunity.