Do Not Covet Your Ideas.

Do Not Put Cleverness In Front Of The Communication.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Risks Are A Measure Of People. People Who Won't Take Them Are Trying To Preserve What They Have. People Who Do Take Them Often End Up Having More. Some Risks Have A Future, And Some People Call Them Wrong. But Being Right May Be Like Walking Backwards Proving Where You've Been. Being Wrong Isn't In The Future, Or In The Past. Being Wrong Isn't Anywhere But Being Here. Best Place To Be, Eh?

I Watch Tv More Than I Used To, And The Commercials Don't Impress Me. The Standard Of Execution Is Very High, But The Standard Of Ideas Is Appalling.

The Problem With Hoarding Is You End Up Living Off Your Reserves. Eventually You Will Become Stale. If You Give Away Everything You Have, You Are Left With Nothing. This Forces You To Look, To Be Aware, To Replenish. Somehow The More You Give Away The More Comes Back To You.