If We Stopped Wasting People's Time, What

A Start Up Is An Institution Designed To Thrive In The Soil Of Extreme Uncertainty

A Head Start Is Rarely Large Enough To Matter, And Time Spent In Stealth Mode-away From Customers-is Unlikely To Provide A Head Start. The Only Way To Win Is To Learn Faster Than Anyone Else.

The Biggest Start-up Successes - From Henry Ford To Bill Gates To Mark Zuckerberg - Were Pioneered By People From Solidly Middle-class Backgrounds. These Founders Were Not Wealthy When They Began. They Were Hungry For Success, But Knew They Had A Solid Support System To Fall Back On If They Failed.

In A Startup, Both The Problem And Solution Are Unknown.

If You Don't Know Who Your Customer Is, You Don't Know What Quality Is.