I Believe For The First Time In

Products A Start-up Builds Are Really Experiments…learning About How To Build A Sustainable Business Is The Outcome Of Those Experiments [which Follow] A Three-step Process: Build, Measure, Learn.” “[a Startup Is] … An Organization Dedicated To Creating Something New Under Conditions Of Extreme Uncertainty.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

A Pivot Is A Change In Strategy Without A Change In Vision.

Every Startup Has A Chance To Change The World, By Bringing Not Just A New Product, But An Entirely New Institution Into Existence.

The Grim Reality Is That Most Start-ups Fail. Most New Products Are Not Successful. Yet The Story Of Perseverance, Creative Genius, And Hard Work Persists.