New Customers Come From The Action Of

The Only Way To Win Is To Learn Faster Than Anyone Else.

Entrepreneurs Can't Forecast Accurately, Because They Are Trying Something Fundamentally New. So They Will Often Be Laughably Behind Plan - And On The Brink Of Success.

We Must Learn What Customers Really Want, Not What They Say They Want Or What We Think They Should Want.

There Is No Greater Country On Earth For Entrepreneurship Than America. In Every Category, From The High-tech World Of Silicon Valley, Where I Live, To University R&d Labs, To Countless Main Street Small Business Owners, Americans Are Taking Risks, Embracing New Ideas And - Most Importantly - Creating Jobs.

Progress In Manufacturing Is Measured By The Production Of High Quality Goods. The Unit Of Progress For Lean Startups Is Validated Learning-a Rigorous Method For Demonstrating Progress When One Is Embedded In The Soil Of Extreme Uncertainty.