If We Hadn't Put A Man On

The New Leaders Face New Tests Such As How To Lead In This Idea-intensive, Interdependent Network Environment

Marketing Is Really Theater. It's Like Staging A Performance.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

Great Marketing Cannot Sell A Pedestrian Product Very Well.

No Great Marketing Decisions Have Ever Been Made On Qualitative Data