If We Hadn't Put A Man On

Health Care Missed The Pc And Internet Revolutions, But It Can't Afford To Miss The Cloud And Mobile Revolution.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

The Ipod Is A Perfect Example Of Steve's [jobs] Methodology Of Starting With The User And Looking At The Entire End-to-end System.

In Many Cases, Jobs That Used To Be Done By People Are Going To Be Able To Be Done Through Automation. I Don't Have An Answer To That. That's One Of The More Perplexing Problems Of Society.

As A Brand Marketer, I'm A Big Believer In 'branding The Customer Experience,' Not Just Selling The Service.