I Believe That Crisis Really Tends To

Apple Is So Focused On Its Vision That It Does Things In A Very Careful, Deliberate Way.

Steve [jobs] And I Spent Months Getting To Know Each Other Before I Joined Apple. He Had No Exposure To Marketing Other Than What He Picked Up On His Own. This Is Sort Of Typical Of Steve. When He Knows Something Is Going To Be Important, He Tries To Absorb As Much As He Possibly Can.

There Are Just Moments When All The Stars Are Aligned For Breakthrough Products.

Steve [jobs'] Brilliance Is His Ability To See Something And Then Understand It And Then Figure Out How To Put It Into The Context Of His Design Methodology - Everything Is Design.

The Boards Had To Be Beautiful In Steve [jobs]'s Eyes When You Looked At Them, Even Though When He Created The Macintosh He Made It Impossible For A Consumer To Get In The Box, Because He Didn't Want People Tampering With Anything.