If Capitalism Is To Remain A Healthy,

The Launch Of Google+ Apps Sends A Powerful Signal - The Personalized Web Has Begun. What This Means Is That The Way Information Is Structured And Accessed Will Turn On The Individual, Or Rather Their Personal Profile Which Is A Composite Of All The Data Collected On The Basis Of What They Have Searched For And Shared.

There's An Adage That Is An Apt Description Of The New Dynamic At Work Between Brands And Consumers Connected Through Social Media: People Support What They Help To Build. But Now That Many Brands Are Launching Community-driven Cause Marketing Campaigns, The Challenge Becomes What To Do Next?

When People Align Around Shared Political, Social, Economic Or Environmental Values, And Take Collective Action, Thinking And Behaviour That Compromises The Lives Of Millions Of People Around The World Can Truly Change.

The Way Customers Relate To Brands And How Profit Is Generated Has Changed So Dramatically Almost Every Professional Is Being Challenged To Reconsider What They Do In Order To Stay Relevant.

As We Approach Each Of The Great Social Challenges Of Our Time We Must Acknowledge That Old Thinking Will Not Provide The New Solutions We Need. These Solutions Will Be Uncomfortable, Hard To Sell And Risky To Execute. But The Cost Of Not Doing So Is Even Greater.