The Way Customers Relate To Brands And

If A Brand Wants To Build Social Communities, Capital And Influence, It Must Become The Chief Celebrant Of Its Community, Not Its Celebrity. This Simple Shift In Approach Unlocks Enormous Transformative Potential For Brands.

The Simple Act Of Saying 'thank You' Is A Demonstration Of Gratitude In Response To An Experience That Was Meaningful To A Customer Or Citizen.

The Advent Of Google+ And The Emergence Of The Personalized Web Means This Is More True Than Ever. Brands, And Their Advertising Partners, Must Wake Up To This Challenge And Define Themselves With Clarity, Consistency And Authenticity. Otherwise They Just Might Find Themselves Shouting In A Ghost Town.

How Well You Tell Your Story Determines How Well Your Customers Tell Your Story.

Concerned Consumers Are Realizing That They Can Use Social Media To Organize Themselves Around Shared Values To Start Effective Movements. Social Media Gives Them A Sounding Board To Share Ideas, As Well As A Means To Punish Irresponsible Corporate Behaviors.