A Target Should Go With Every Goal.

Competitive Strategy Is About Being Different. It Means Deliberately Choosing A Different Set Of Activities To Deliver A Unique Mix Of Value.

Risk Is A Function Of How Poorly A Strategy Will Perform If The 'wrong' Scenario Occurs.

Finally, Strategy Must Have Continuity. It Can't Be Constantly Reinvented.

There's A Fundamental Distinction Between Strategy And Operational Effectiveness.

Operational Effectiveness And Strategy Are Both Essential To Superior Performance.