If A Brand Genuinely Wants To Make

The Question Remains: Which Brands Will Commit To Creating A Private Sector Pillar Of Social Change, And Which Will Become Casualties Of Their Own Outdated Thinking?

Corporate Executives Need To Re-frame Their Responsibilities To Include The Interests Of All The Stakeholders In Society At Large; Not Just Shareholders, But Also Employees, The Citizens Of Our Communities, And Those Who Care About The Environment.

Perhaps The Most Powerful Lesson Other Brands Can Learn From Nike Is The Need To Act In Accordance With The Reality Of The World We Live In. In A Mutually Dependant, Intimately Connected Global Community Facing Several Major Crises, Brands Need To Operate With An Expanded Definition Of Self-interest That Includes The Greater Good.

Without Question, Ceos, Executives And Employees In Companies In The United States And Around The World Have Rallied To Face The Challenge Of A Social Media Marketplace.

When Something Works For You Or Another Brand, Ask Yourself, 'why?' Then Don't Copy It But Think About What You Can Do That's Unique To You And Better.