If A Brand Genuinely Wants To Make

The Advent Of Google+ And The Emergence Of The Personalized Web Means This Is More True Than Ever. Brands, And Their Advertising Partners, Must Wake Up To This Challenge And Define Themselves With Clarity, Consistency And Authenticity. Otherwise They Just Might Find Themselves Shouting In A Ghost Town.

More Than Ever Before, Consumers Have The Ability To Unify Their Voices And Coalesce Their Buying Power To Influence Corporate Behaviors.

As A Function Of The Easy Access To Information Provided By The Internet, And The Ease With Which It Can Be Shared Thanks To Social Media, Consumers Are Now Better Informed As To The Behavior Of Brands And The Multiple Global Crises We Face.

The United States Is At A Critical Juncture In Time. Our Government Is Riddled With Historic Debt, And The Limited Resources Of Philanthropic And Non-profit Efforts Cannot Meet The Scale Of Social Challenges We Face With Necessary Force.

The Evolution Of Social Media Into A Robust Mechanism For Social Transformation Is Already Visible. Despite Many Adamant Critics Who Insist That Tools Like Facebook, Twitter, And Youtube Are Little More Than Faddish Distractions Useful Only To Exchange Trivial Information, These Critics Are Being Proven Wrong Time And Again.