Concerned Consumers Are Realizing That They Can

The Most Potentially Transformative Impact Of Social Media Is Its Ability To Encourage Brands To Marry Profit And Purpose. The Reason Brands Participate Is That Such Outreach Earns Those Companies Social Currency Enabling Them To Start Or Participate In Conversations That Connect Them To Consumers In Meaningful Ways.

By Linking With Friends And Ultimately Strangers And Building Those Relationships, Social Media Is Reweaving The Social Fabric That Can Then Be Used To Scale Your Non-profit Efforts.

The Launch Of Google+ Apps Sends A Powerful Signal - The Personalized Web Has Begun. What This Means Is That The Way Information Is Structured And Accessed Will Turn On The Individual, Or Rather Their Personal Profile Which Is A Composite Of All The Data Collected On The Basis Of What They Have Searched For And Shared.

Not Since The Digital Revolution In The Early '90s Has Technology Placed Such A Comprehensive Burden On Business, Employees And Individuals To Reinvent Their Business Plans, Services And Products, And Themselves To Keep Pace With The Changing Marketplace.

Done Correctly, Everyone From Individual Speakers To Large Organizations Can Inspire Citizens And Customers To Spread A Message Using Their Own Social Channels, And In So Doing, Inspire Countless Supporters To Build Their Reputation, Profits And Social Impact.