I Never Write Fewer Than Sixteen Headlines

Nobody Should Be Allowed To Create General Advertising Until He Has Served His Apprenticeship In Direct-response

Hire People Who Are Better Than You Are, Then Leave Them To Get On With It. Look For People Who Will Aim For The Remarkable, Who Will Not Settle For The Routine.

There Isn’t Any Significant Difference Between The Various Brands Of Whiskey, Or Cigarettes Or Beer. They Are All About The Same. And So Are The Cake Mixes And The Detergents, And The Margarines… The Manufacturer Who Dedicates His Advertising To Building The Most Sharply Defined Personality For His Brand Will Get The Largest Share Of The Market At The Highest Profit.

Don't Count The People That You Reach, Reach The People Who Count

I Admire People With Gentle Manners Who Treat Other People As Human Beings.