I Never Write Fewer Than Sixteen Headlines

Senior Men Have No Monopoly On Great Ideas. Nor Do Creative People. Some Of The Best Ideas Come From Account Executives, Researchers And Others. Encourage This, You Need All The Ideas You Can Get.

Creativity Needs Discipline And Freedom.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

Much Of The Messy Advertising You See On Television Today Is The Product Of Committees. Committees Can Criticize Advertisements, But They Should Never Be Allowed To Create Them.

People Don't Buy A New Detergent Because The Manufacturer Told A Joke On Television Last Night.