I Went To Princeton Specifically To Study

We Are At The 1908 Hurley Washing Machine Stage With The Internet.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

If You're Not Stubborn, You'll Give Up On Experiments Too Soon. And If You're Not Flexible, You'll Pound Your Head Against The Wall And You Won't See A Different Solution To A Problem You're Trying To Solve.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Where You Are Going To Spend Your Time And Your Energy Is One Of The Most Important Decisions You Get To Make In Life.