I Think That Companies Always Become Complacent,

We Often Get Blinded By The Forms In Which Content Is Produced, Rather Than The Job That The Content Does.

Being Too Early Is Indistinguishable From Being Wrong.

The Biggest Mistake We See Companies Make When They First Hit Twitter Is To Think About It As A Channel To Push Out Information.

Life Is Not A Tour Of Gas Stations.

A Key Function Of A Publishing Brand Is The Bestowal Of Status By Who And What You Pay Attention To.