Create More Value Than You Capture.

The Biggest Mistake We See Companies Make When They First Hit Twitter Is To Think About It As A Channel To Push Out Information.

Create More Value Than You Capture.

Anyone Who Puts A Small Gloss On A Fundamental Technology, Calls It Proprietary, And Then Tries To Keep Others From Building On It, Is A Thief.

You Have To Pay Attention To Money, But It Shouldn't Be About The Money.

I Think Microsoft Will Have To Change. I Think That The Business Of Microsoft, The Company Of Microsoft, Is Going To Continue To Succeed. But I Think The Business Model Of Microsoft Is Going To Have To Change.