Create More Value Than You Capture.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.

Who Has The Data Has The Power.

Just Do Something That Lights You Up, And Lights Up Your Customers, And Lights Up The World And Scale To That.

It's A Great Discipline To Have To Report To Somebody, Even If You're The Sole Owner

Obscurity Is A Bigger Problem For Authors Than Piracy.