Create More Value Than You Capture.

It's A Great Discipline To Have To Report To Somebody, Even If You're The Sole Owner

Who Has The Data Has The Power.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.

Obscurity Is A Far Greater Threat To Authors And Creative Artists Than Piracy.

Think Of How Wikipedia Works, How Amazon Harnesses User Annotation On Its Site, The Way Photo-sharing Sites Like Flickr Are Bleeding Out Into Other Applications. We're Entering An Era In Which Software Learns From Its Users And All Of The Users Are Connected.