A Book Is Always A Dialogue With

We Often Get Blinded By The Forms In Which Content Is Produced, Rather Than The Job That The Content Does.

No Matter Your Sector, Chances Are That People Are Already Twittering About Your Products, Your Brand, Your Company Or At Least Your Industry.

Empowerment Of Individuals Is A Key Part Of What Makes Open Source Work, Since In The End, Innovations Tend To Come From Small Groups, Not From Large, Structured Efforts.

Money Is Like Gasoline During A Road Trip. You Don’t Want To Run Out Of Gas On Your Trip, But You’re Not Doing A Tour Of Gas Stations.

Think Of How Wikipedia Works, How Amazon Harnesses User Annotation On Its Site, The Way Photo-sharing Sites Like Flickr Are Bleeding Out Into Other Applications. We're Entering An Era In Which Software Learns From Its Users And All Of The Users Are Connected.