I Learnt Earlier On That If You

Be Creative. Innovate Consistently On The Little Things That The Big Companies Ignore. Little Things Often Make Big Differences In Business.

Fun Is One Of The Most Important - And Underrated - Ingredients In Any Successful Venture. If You're Not Having Fun, Then It's Probably Time To Call It Quits And Try Something Else.

We [virgin Group] Have Been Successful Not By Wasting Time Scrutinising Our Competitors But By Looking At Ourselves From The Point Of View Of Our Customers Do And Seeking Feedback Through Listening.

I Rely Far More On Gut Instinct Than Researching Huge Amounts Of Statistics.

Well, I'm Somebody Who Is Just Living ...living Life, And If I Get Frustrated By Something, Then I Like To Try To Put It Right.