I Knew That If I Failed I

I'm Not Prepared To Make Any Multi-decade Commitments.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

You're Not Going To Make Hemingway Better By Adding Animations.

Be Proud Of Your Choices, Not Your Gifts.

Word Of Mouth Is Very Powerful.