I Don't Want To Use My Creative

But There's So Much Kludge, So Much Terrible Stuff, We Are At The 1908 Hurley Washing Machine Stage With The Internet. That's Where We Are. We Don't Get Our Hair Caught In It, But That's The Level Of Primitiveness Of Where We Are. We're In 1908.

Your Brand Is What People Say About You When You're Not In The Room

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

If You Decide That You're Going To Do Only The Things You Know Are Going To Work, You're Going To Leave A Lot Of Opportunity On The Table.

When You Are Eighty Years Old, And In A Quiet Moment Of Reflection Narrating For Only Yourself The Most Personal Version Of Your Life Story, The Telling That Will Be Most Compact And Meaningful Will Be The Series Of Choices You Have Made. In The End, We Are Our Choices.