I Have Something To Say. I Know

We're Better In The Rearview Mirror Than We Are At Predicting - 'cause You're Never Going To Be Right Every Time. You Can Handicap It. You Can Point To Certain Elements That Make It Work, And Many Of Those Elements Come Straight Out Of Epidemiology, Right?

Marketing Is The Act Of Inventing The Product. The Effort Of Designing It. The Craft Of Producing It. The Art Of Pricing It. The Technique Of Selling It.

What Evidence Would You Need To See To Change Your Mind About This?

And In A World Where We Have Too Many Choices And Too Little Time, The Obvious Thing To Do Is Just Ignore Stuff. And My Parable Here Is, You're Driving Down The Road And You See A Cow, And You Keep Driving 'cause You've Seen Cows Before. Cows Are Invisible. Cows Are Boring. Who's Going To Stop And Pull Over And Say, Oh, Look, A Cow? Nobody.

Art Changes Posture And Posture Changes Innocent Bystanders.