I Don't Want Them To Believe Me,

The Reader Is The Content Of Any Poem Or Of The Language He Employs, And In Order To Use Any Of These Forms, He Must Put Them On.

All Words, In Every Language, Are Metaphors.

Electricity Does Not Centralize, But Decentralizes.

Physiologically, Man In The Normal Use Of Technology (or His Variously Extended Body) Is Perpetually Modified By It And In Turn Finds Ever New Ways Of Modifying His Technology. Man Becomes, As It Were, The Sex Organs Of The Machine World, As The Bee Of The Plant World, Enabling It To Fecundate And To Evolve Ever New Forms. The Machine World Reciprocates Man's Love By Expediting His Wishes And Desires, Namely, In Providing Him With Wealth.

The Laws Of The Media, In Tetrad Form, Bring Logos And Formal Cause Up To Date To Reveal Analytically The Structure Of All Human Artefacts.