I Don't Want Them To Believe Me,

As The Unity Of The Modern World Becomes Increasingly A Technological Rather Than A Social Affair, The Techniques Of The Arts Provide The Most Valuable Means Of Insight Into The Real Direction Of Our Own Collective Purposes.

If People Were Able To Be Convinced That Art Is Precise Advance Knowledge Of How To Cope With The Psychic And Social Consequences Of The Next Technology, Would They All Become Artists?

During The Second War, The U.s.o. Sent Special Issues Of The Principal American Magazines To The Armed Forces, With The Ads Omitted. The Men Insisted On Having The Ads Back Again. Naturally. The Ads Are By Far The Best Part Of Any Magazine Or Newspaper. More Pains And Thought, More Wit And Art Go Into The Making Of An Ad Than Into Any Prose Feature Of Press Or Magazine. Ads Are News. What Is Wrong With Them Is That They Are Always Good News.

The New Electronic Independence Re-creates The World In The Image Of A Global Village.

Fish Did Not Discover Water.