I Don't Want Them To Believe Me,

Primitivism Has Become The Vulgar Cliché Of Much Modern Art And Speculation.

What Is Very Little Understood About The Electronic Age Is That It Angelizes Man, Disembodies Him. Turns Him Into Software.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

Television Is Teaching All The Time. Does More Educating Than The Schools And All The Institutions Of Higher Learning.

Today, The Mass Audience (the Successor To The "public") Can Be Used As A Creative, Participating Force. It Is, Instead, Merely Given Packages Of Passive Entertainment. Politics Offers Yesterday's Answers To Today's Questions.