Most Of Our Assumptions Have Outlived Their

Information And Images Bump Against Each Other Every Day In Massive Quantities, And The Resonance Of This Interfacing Is Like The Babble Of A Village Or Tavern Gossip Session.

Typography Is Not Only A Technology But Is In Itself A Natural Resource Or Staple, Like Cotton Or Timber Or Radio; And, Like Any Staple, It Shapes Not Only Private Sense Ratios But Also Patterns Of Communal Interdependence.

Ideally, Advertising Aims At The Goal Of A Programmed Harmony Among All Human Impulses And Aspirations And Endeavors. Using Handicraft Methods, It Stretches Out Toward The Ultimate Electronic Goal Of A Collective Consciousness.

The Story Begins Only When The Book Closes.

Environments Are Not Just Containers, But Are Processes That Change The Content Totally.