I Dont Consider The Bloody Roi.

The Reality Is, Is That We Love Competition, At Apple. We Think It Makes Us All Better. But We Want People To Invent Their Own Stuff.

The Worst Thing In The World That Can Happen To You If You're An Engineer That Has Given His Life To Something Is For Someone To Rip It Off And Put Their Name To It.

You Can't Have A Back Door That's Only For The Good Guys.

We're Putting All Of Our Energy Into Making It Right. And We Have Already Had Several Software Updates. We've Got A Huge Plan To Make It Even Better. It Will Get Better And Better Over Time. We Screwed Up. That's The Fact.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.