I Don't Believe In Holy Writ. Buy

I Think Economics Is About Passion. Economic Progress, Whether It Is A Two-person Coffee Shop Or Whether It Is Netscape, Is About People With Brave Ideas. Because It Is Brave To Mortgage The House, When You've Got Two Kids, To Start A Coffee Shop.

Authority Never Matches Responsibility. That's One Of The Great Myths And Delusions Of All Times. Winning Managers And Individual Performers At All Levels Know That Effectiveness Means Building Your Own Network And Creating Your Own Authority. Those Who Succeed Always Reach Far Beyond Formal Deputation, Take Initiatives, And Take The Heat When Things Go Awry. That's True In The Military In Times Of War, True For 200 Person Manufacturing Firms, And True At Giant Automakers Or Software Companies.

Creating In All Employees The Awareness That Their Best Efforts Are Essential And That They Will Share In The Rewards Of The Company's Success.

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

Never, Ever Rest On Your Laurels. Today's Laurels Are Tomorrow's Compost.