I Don’t Have To Win. I Just

Simplicity Is The Outcome Of Technical Subtlety; It Is The Goal, Not The Starting Point.

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.

Politics Is Not A World For The Squeamish Or Fainthearted.

The Tories Win Elections When They Lead On Economic Competence.

True Americanism Is Practical Idealism. Its Aims, Instead Of Being Materialistic And Mechanical, Are Idealistic To The Point Of Being Utopian. In This Way, The U.s. Can Provide And Express Ideals That Strike A Chord In Humans Everywhere - A Declaration Of Independence On Behalf Of All The Peoples Of The World.