I Don’t Have To Win. I Just

Sibling Relationships Are Complicated. All Family Relationships Are. Look At Hamlet.

Human Nature Is Not Amenable To Prediction Based On The Trends Or Tendencies Prevailing At The Time. It Is Amenable To Startling Creativity Of The Kind Practiced By Great Artists, Directors, Writers, Musicians, Actors, Who Know How To Touch A Chord In Humans Everywhere.

The Tories Win Elections When They Lead On Economic Competence.

Poetry Can't Cure Cancer, But It Can Save Your Life Until You Die.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.