The Tories Win Elections When They Lead

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

I Don’t Have To Win. I Just Have To Make You Lose.

Human Nature Is Not Amenable To Prediction Based On The Trends Or Tendencies Prevailing At The Time. It Is Amenable To Startling Creativity Of The Kind Practiced By Great Artists, Directors, Writers, Musicians, Actors, Who Know How To Touch A Chord In Humans Everywhere.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.

Speaking Up For America Has Become A Lonely Ordeal.