Reading Is Good, Action Is Better.

If We Stopped Wasting People's Time, What Would They Do With It?

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

The Attributes For Entrepreneurs Cut Both Ways. You Need The Ability To Ignore Inconvenient Facts And See The World As It Should Be And Not As It Is. This Inspires People To Take Huge Leaps Of Faith. But This Blindness To Facts Can Be A Liability, Too. The Characteristics That Help Entrepreneurs Succeed Can Also Lead To Their Failure.

Most Phenomenal Startup Teams Create Businesses That Ultimately Fail. Why? They Built Something That Nobody Wanted.

The Mistake Isn't Releasing Something Bad. The Mistake Is To Launch It And Get Pr People Involved. You Don't Want People To Start Amping Up Expectations For An Early Version Of Your Product. The Best Entrepreneurship Happens In Low-stakes Environments Where No One Is Paying Attention, Like Mark Zuckerberg's Dorm Room At Harvard.