Hiding What You Know Is Sometimes As

Belief Is Easier When It Occurs Within A Community.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

Simply Giving Employees A Sense Of Agency- A Feeling That They Are In Control, That They Have Genuine Decision-making Authority - Can Radically Increase How Much Energy And Focus They Bring To Their Jobs.

This Is The Real Power Of Habit: The Insight That Your Habits Are What You Choose Them To Be.