As People Strengthened Their Willpower Muscles In

The Problem Is That Your Brain Can't Tell The Difference Between Bad And Good Habits, And So If You Have A Bad One, It's Always Lurking There, Waiting For The Right Cues And Rewards.

What We Know From Lab Studies Is That It's Never Too Late To Break A Habit. Habits Are Malleable Throughout Your Entire Life. But We Also Know That The Best Way To Change A Habit Is To Understand Its Structure - That Once You Tell People About The Cue And The Reward And You Force Them To Recognize What Those Factors Are In A Behavior, It Becomes Much, Much Easier To Change.

However, To Modify A Habit, You Must Decide To Change It. You Must Consiously Accept The Hard Work Of Identifying The Cues And Rewards That Drive The Habits' Routines, And Find Alternatives. You Must Know You Have Control And Be Self-conscious Enough To Use It -- And Every Chapter In This Book Is Devoted To Illustrating A Different Aspect Of Why That Control Is Real.

The Brain Has This Amazing Ability To Find Happiness Even When The Memories Of It Are Gone.

Companies Aren’t Families. They’re Battlefields In A Civil War.