Hatred Of War Will Not Bring Peace.

Micro Trends Matter More Than Macro Ones, But Most Of All, People Matter. Individual Human Beings With Names And Wants And Interests.

Physical Reality Springs From The Imagination, Which Follows The Path Of Your Beliefs

Marketers Need To Spend Less Time Making Promises And More Time Keeping Them.

When You See The World As It Is, But Insist On Making It More Like It Could Be, You Matter.

The Next Time You Have A Choice Between Chasing The Charts (whichever Charts You Keep Track Of) And Doing The Work Your Customers Crave, Do The Work Instead.