We Long To Connect, All Of Us.

What Tribes Are, Is A Very Simple Concept That Goes Back 50 Million Years. It's About Leading And Connecting People And Ideas. And It's Something That People Have Wanted Forever.

Trust Is Precious And Easily Wasted, And Guessing Is A Lousy Foundation For Future Progress.

But If The Cow Is Purple, You'd Notice It, Ok? The Thing That's Going To Decide What Gets Talked About, What Gets Done, What Gets Changed, What Gets Purchased, What Gets Built Is, Is It Remarkable? And Remarkable's A Really Cool Word 'cause We Think It Just Means Neat, But It Also Means Worth Making A Remark About, And That Is The Essence Of Where Idea Diffusion Is Going.

Seek Out Habits That Help You Overcome Fear Or Inertia. Destroy Those That Do The Opposite.

The Digital Asset That Matters Is Trust. Awareness First, Then Interaction, And Maybe A Habit, But All Three Mean Nothing If They Don't Lead To Permission And Trust. The Privilege Of Connection. Everything Else Is Slippery.