Give A Lot, Expect A Lot, And

Excellence Comes From Human Beings Doing Things Of Value That Customers Find Memorable.

My Real Bottom-line Hypothesis Is That Nobody Has A Sweet Clue What They’re Doing. Therefore You Better Be Trying Stuff At An Insanely Rapid Pace. You Want To Be Screwing Around With Nearly Everything. Relentless Experimentation Was Probably Important In The 1970s-now It’s Do Or Die.

Regardless Of Age, Regardless Of Position, Regardless Of The Business We Happen To Be In, All Of Us Need To Understand The Importance Of Branding. We Are Ceos Of Our Own Companies: Me, Inc. To Be In Business Today, Our Most Important Job Is To Be Head Marketer For The Brand Called You.

Design Is So Critical It Should Be On The Agenda Of Every Meeting In Every Single Department.

Appreciation, Applause, Approval, Respect - We All Love It!