Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.
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Today Brands Are Everything, And All Kinds
Tom Peters
Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.
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