Expectations Are The Engines Of Our Perceptions.

Marketing By Interrupting People Isn’t Cost-effective Anymore. You Can’t Afford To Seek Out People And Send Them Unwanted Marketing Messages, In Large Groups, And Hope That Some Will Send You Money. Instead, The Future Belongs To Marketers Who Establish A Foundation And Process Where Interested People Can Market To Each Other. Ignite Consumer Networks And Then Get Out Of The Way And Let Them Talk.

We Can't Rely On Others To Be Our Teachers Anymorethe Future Belongs To Individuals Who Decide To Become Great Bosses (and Teachers).

You Get What You Concentrate Upon. There Is No Other Main Rule.

Don’t Try To Change Someone’s Worldview Is The Strategy Smart Marketers Follow. Don’t Try To Use Facts To Prove Your Case And To Insist That People Change Their Biases. You Don’t Have Enough Time And You Don’t Have Enough Money. Instead, Identify A Population With A Certain Worldview, Frame Your Story In Terms Of That Worldview And You Win.

It’s Better To Make A Decision, Even The Wrong One, Than To Be In Limbo.