Everything Must Degenerate Into Work If Anything

You Cannot Prevent A Major Catastrophe, But You Can Build An Organization That Is Battle-ready, Where People Trust One Another. In Military Training, The First Rule Is To Instill Soldiers With Trust In Their Officers - Because Without Trust, They Won't Fight.

A Business Exists Because The Consumer Is Willing To Pay You His Money. You Run A Business To Satisfy The Consumer. That Isn't Marketing. That Goes Way Beyond Marketing.

Leadership Is Lifting A Person's Vision To High Sights, The Raising Of A Person's Performance To A Higher Standard, The Building Of A Personality Beyond Its Normal Limitations.

The Effective Executive Knows That It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass. She Therefore Makes Sure She Puts Into The Leadership Position, Into The Standard-setting, The Performance-making Position The Person Who Has The Strength To Do The Outstanding Pacesetting Job. This Always Requires Focus On The One Strength Of A Person And Dismissal Of Weaknesses As Irrelevant Unless They Hamper The Full Deployment Of The Available Strength.

All Companies Are Service Companies; Some Also Manufacture Products.