Everyone Is Not Your Customer.

It's Easy To Pretend Expertise When There's No Data To Contradict You.

Believe That Giving Up Is The Same Thing As Being Realistic.

Do You Believe In What You Do? Every Day? It Turns Out That Belief Happens To Be A Brilliant Strategy.

Developing Expertise Or Assets That Are Not Easily Copied Is Essential; Otherwise You're Just A Middleman.

Pain S The Truth Of Art. Art Is Not A Hobby Or A Pastime. It Is The Result Of An Internal Battle Royal, One Between The Quest For Safety And The Desire To Matter.