If You're A Marketer Who Doesn't Know

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

The Less People Know, The More They Yell.

We've Greatly Exaggerated The Risk Of Sinking, Without Celebrating The Value Of Swimming.

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

Real Change Comes From Finding And Embracing And Connecting And Amplifying Those That Are Inclined To Like You And Believe In You. Ideas Spread From Person To Person, Not So Much From You To Them. So Find Your Biggest Fans And Give Them A Story To Tell.