We Know Nothing About Motivation. All We

We Can Ill Afford To Have Activities Conducted As "non-profit," That Is, As Activities That Devour Capital Rather Than Form It, If They Can Be Organized As Activities That Form Capital, As Activities That Make A Profit.

It Is Commonly Believed That Innovations Create Changes - But Few Ever Do. Successful Innovations Exploit Changes That Have Already Happened.

Every Time You Do Something That Is Important, Write Down What You Expect Will Happen.

Erroneous Assumptions Can Be Disastrous.

Making Changes To Better Appeal To Customer Is Innovation.