Doing Deals Doesn't Yield The Deep Rewards

In The First Stage Of Insight-building, All That Researchers Can Do Is Observe Phenomena. Second, They Classify The Phenomena In A Way That Helps Them Simplify The Apparent Complexities Of The World So They Can Ignore The Meaningless Differences And Draw Connections Between The Things That Really Seem To Matter. Third, Based On The Classification System, They Propose A Theory. The Theory Is A Statement Of What Causes What And Why, And Under What Circumstances.

If The Technology Is Disruptive, On The Other Hand, The Odds Are That At The End Of The Transition, The Leaders Will Have Been Toppled And New Companies Will Be On Top.

The Only Useful Information About The Market Will Be What I Create Through Expeditions Into The Market, Through Testing And Probing, Trial And Error, By Selling Real Products To Real People Who Pay Real Money.

It Is A Company's Customers Who Effectively Control What It Can And Cannot Do.

The Innovations Are Far More Important Because The Technology Itself Has Now Way To Impact The World For Good Until It's Embedded In The Business Model. Innovation It's The Combination Of The Simplifying Technology And The Business Model.