Doing Deals Doesn't Yield The Deep Rewards

You May Hate Gravity, But Gravity Doesn't Care.

If I Know What To Spec, And I Can Measure It, And There Are No Unpredictable Interdependencies Between What You Do And What I Must Do In Response, Then An Economist Would Say That Is Sufficient Information For A Market To Emerge Between You And Me.

At The Beginning Of Almost Every Industry, The Available Products And Services Are So Expensive To Own And Complicated To Use That Only People With A Lot Of Money And A Lot Of Skill Have Access To Them. A Disruptive Technology Is An Innovation That Simplifies The Product And Makes It So Affordable That A Whole New Population Of People Can Now Have One And Use It At The Beginning For Simple Applications, And Then It Improves To The Point That It Makes The Old Technology Obsolete.

If You Just Look At The Data, You Are Led To Believe That Things Are Getting Better, Rather Than Worse. That's Why The Fall Is Really Precipitous, Once You Hit The Ceiling.

Focus Is Scary—until You Realize That It Only Means Turning Your Back On Markets You Could Never Have Anyway. Sharp Focus On Jobs That Customers Are Trying To Get Done Holds The Promise Of Greatly Improving The Odds Of Success In New-product Development.