Do Not Seek Praise. Seek Criticism.

The Perosn Who Doesn't Make Mistakes Is Unlikely To Make Anything.

There Are Rules In Advertising, And Those Rules Are Self-imposed By The Client Companies Because They Don't Want Their Products To Be Seen As Dishonest.

Do Not Seek Praise. Seek Criticism.

Everybody Wants To Be Good, But Not Many Are Prepared To Make The Sacrifices It Takes To Be Great.

Be Unfashionable. Take Risks.