Be Unfashionable. Take Risks.

It's Never The Next Brief, It's Always This Brief .

We Are Always Waiting For The Perfect Brief From The Perfect Client. It Almost Never Happens [...] Whatever Is On Your Desk Right Now, That's The One. Make It The Best You Possibly Can.

The Perosn Who Doesn't Make Mistakes Is Unlikely To Make Anything.

Do Not Seek Praise. Seek Criticism.

Life's All About 'me' Anyway