Defending Mediocrity Is Exhausting.

If You're Remarkable It's Likely That Some People Won't Like You.

The Only Purpose Of Customer Service Is To Change Feelings.

So Sure, Start With A Slogan. But Don't Bother Wasting Any Time On It If You're Merely Going For Catchy. Aim For True Instead.

Becoming A Superstar Takes About 10,000 Hours Of Hard Work.

The Good News Is That More Than Ever, Value Accrues To Those That Show Up, Those That Make A Difference, Those That Do Work That Matters.