Consumers Want A Better World, Not Just

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

Consumers Now Have A Voice. And The Fact That Consumers Can Be Creators, Producers And Distributors Means They Can Push Back Against Brands To Punish Them For Their Socially Irresponsible Behavior Or Reward Them For Their Responsible Behavior.

A Social Contract Is The Way Out Of This Dilemma For Corporations That Want To Lead In The 21st Century By Showing Consumers How Seriously They Take Customer Loyalty And Goodwill.

Done Correctly, Everyone From Individual Speakers To Large Organizations Can Inspire Citizens And Customers To Spread A Message Using Their Own Social Channels, And In So Doing, Inspire Countless Supporters To Build Their Reputation, Profits And Social Impact.