The Leverage And Influence Social Media Gives

Non-disclosure In The Internet Age Is Quickly Perceived As A Breach Of Trust. Government, Corporations And Each Of Us As Individuals Must Recalibrate How We Live And Share Our Lives Appropriate To The Information Now Available And The Expectations Of Others.

Some Critics Have Challenged What The Return On Investment Is For Engagement In Social Media. Others Have Complained That The Metrics Don't Exist To Demonstrate Value.

Corporate Executives Need To Re-frame Their Responsibilities To Include The Interests Of All The Stakeholders In Society At Large; Not Just Shareholders, But Also Employees, The Citizens Of Our Communities, And Those Who Care About The Environment.

Corporations Often Partner With Government After Natural Disasters, As Many Companies Did In The Aftermath Of Hurricane Katrina In 2005. As A Rule, However, Long-term Civic/corporate Partnerships Are Still Rare .but This Need Not Remain The Status Quo, As Many Opportunities Are Available For Such Partnerships.

As More People Use Social Media To Tell The Story Of The Future, The Wants And Needs Of More People Will Be Reflected.